02607nam a2200433Ii 4500 9781789737011 UtOrBLW 20251029120151.0 m o d cr un||||||||| 191018t20192019enk o 001 0 eng d 9781789737011 (e-book) 9781789737035 (ePUB) UtOrBLW eng rda UtOrBLW d------ HB615 .I56 2019 KJH bicssc BUS025000 bisacsh 658 Innovation and entrepreneurship : a new mindset for emerging markets / edited by Martha Corrales-Estrada. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (x, 278 pages) ; cm text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. In the 21st Century, innovation is the key to entrepreneurial success. And in the fast-paced economy of Latin America, you have to innovate to compete.Innovation and Entrepreneurship: A New Mindset for Emerging Markets presents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges. Along with a cast of expert contributors including academics, global consultants and senior executives, editor Martha Corrales-Estrada explores how to transform the mindset of potential entrepreneurs and innovators in emerging markets. Looking across social and technological megatrends, Innovation and Entrepreneurship explores how to fill the unmet needs of new business opportunities with innovative and sustainable business models, including feasibility, desirability and viability perspectives and from personal, economic, pragmatic and social value creation domains.Including mini-cases and business challenges with actual examples of companies in emerging markets, this is an unmissable text for any business student, and particularly those in Latin America looking to analyse and deliver innovative solutions. Entrepreneurship. Entrepreneurship Developing countries. 59243 Technological innovations. 59244 Business & Economics Entrepreneurship. bisacsh Entrepreneurship. bicssc Corrales-Estrada, Martha, editor. 59245 9781789737028 https://www.emerald.com/insight/publication/doi/10.1108/9781789737011 51416 51416