Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter. - 1 online resource (xxiii, 217 pages) ; cm. - Review of marketing research, volume 16 1548-6435 ; . - Review of marketing research ; v. 16. .

Includes index.

9781787563391 (e-book) 9781787563414 (ePUB)




--Marketing--General.


HF5415 / .M37 2019

658.8