01539nam a2200445Ii 4500 9781787563391 UtOrBLW 20251029120152.0 m o d cr un||||||||| 190920t20192019enk o 001 0 eng d 9781787563391 (e-book) 9781787563414 (ePUB) UtOrBLW eng rda UtOrBLW HF5415 .M37 2019 BUS043000 bisacsh KJS bicssc 658.8 Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter. Bingley : Emerald Publishing Limited, 2019. ©2019 1 online resource (xxiii, 217 pages) ; cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier Review of marketing research, 1548-6435 ; volume 16 Includes index. Print version record. Marketing. 521 Digital media. 59274 Business & Economics Marketing General. bisacsh 57393 Sales & marketing. bicssc 57825 Rindfleisch, Aric, editor. 59275 Malter, Alan J., editor. 59276 9781787563407 Review of marketing research ; v. 16. 1548-6435 57892 https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916 51424 51424