Marketing in a digital world
Rindfleisch, Aric
editor.
Malter, Alan J.
editor.
text
enk
2019
2019
monographic
eng
1 online resource (xxiii, 217 pages) ; cm.
edited by Aric Rindfleisch and Alan J. Malter.
Includes index.
Marketing
Digital media
Business & Economics
Marketing
General
Sales & marketing
HF5415 .M37 2019
658.8
Review of marketing research ; v. 16
9781787563391 (e-book)
9781787563414 (ePUB)
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916
https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916
UtOrBLW
190920
20251029120152.0
9781787563391
eng