03109nam a2200505Ii 4500 9781787543133 UtOrBLW 20251029120203.0 m o d cr un||||||||| 190715t20192019enk o 001 0 eng d 9781787543133 (e-book) 9781787544956 (ePUB) UtOrBLW eng rda UtOrBLW HD30.28 .G56 2019 KJC bicssc BUS041000 bisacsh 658 Global aspects of reputation and strategic management / David L. Deephouse, Naomi A. Gardberg, and William Newburry. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (xi, 274 pages) ; cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier Research in global strategic management, 1064-4857 ; volume 18 Includes index. Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index. Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy. Print version record Strategic planning. 57225 Corporate image. 59535 International business enterprises Management. 59536 Reputation. 59537 Business & Economics Management. bisacsh Business strategy. bicssc 57536 Deephouse, David, editor. 59538 Gardberg, Naomi, editor. 59539 Newburry, William, editor. 59540 9781787543140 Research in global strategic management ; vol. 18. 1064-4857 59541 https://www.emerald.com/insight/publication/doi/10.1108/S1064-4857201918 51491 51491