Deephouse, David editor. Gardberg, Naomi editor. Newburry, William editor. text enk 2019 2019 monographic eng 1 online resource (xi, 274 pages) ; cm. Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy. Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index. David L. Deephouse, Naomi A. Gardberg, and William Newburry. Includes index. Strategic planning Corporate image International business enterprises Management Reputation Business & Economics Management Business strategy HD30.28 .G56 2019 658 9781787543133 (e-book) 9781787544956 (ePUB) https://www.emerald.com/insight/publication/doi/10.1108/S1064-4857201918 https://www.emerald.com/insight/publication/doi/10.1108/S1064-4857201918 UtOrBLW 190715 20251029120203.0 9781787543133 eng