03593nam a2200457Ii 4500 9781789730692 UtOrBLW 20251029120204.0 m o d cr un||||||||| 190617t20192019enk ob 001 0 eng d 9781789730692 (e-book) 9781789730715 (ePUB) UtOrBLW eng rda UtOrBLW TX911.3.P4 E47 2019 KNSG bicssc BUS081000 bisacsh 640 Gehrels, Sjoerd, author. 59573 Employer branding for the hospitality and tourism industry : finding and keeping talent / Sjoerd Gehrels. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (xv, 196 pages) ; cm text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Prelims -- Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry -- Chapter 2: Employer branding a historical perspective -- Chapter 3: Sustainability and employer branding -- Chapter 4: Hospitableness in human resources management -- Chapter 5: Pelican hotels & resorts' considerations for the future -- Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel -- Chapter 7: Culture influencing employer branding -- Chapter 8: Developing employer branding in Pegasus Hotel -- Chapter 9: Great place to work® -- Chapter 10 Human capital a reality check -- Chapter 11 SMEs and finding well-educated candidates -- Chapter 12 Employer branding through social media and websites -- References -- Index. Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector.With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment. Print version record. Hospitality industry Personnel management. 59574 Tourism Personnel management. 59575 Hospitality industry Management. 57442 Tourism Management. 57921 Business & Economics Industries Hospitality, Travel & Tourism. bisacsh Tourism industry. bicssc 57341 9781789730708 https://www.emerald.com/insight/publication/doi/10.1108/9781789730692 51502 51502