02956nam a2200445Ii 4500 9781787566835 UtOrBLW 20251029120211.0 m o d cr un||||||||| 190617t20192019enk o 001 0 eng d 9781787566835 (e-book) 9781787566859 (ePUB) UtOrBLW eng rda UtOrBLW a------ HD60.5.A78 G74 2019 KJU bicssc BUS103000 bisacsh 658 Green behavior and corporate social responsibility in Asia / edited by Farzana Quoquab, and Jihad Mohammad. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (xxix, 179 pages) ; cm text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Prelims -- Green behavior -- Corporate social responsibility and philanthropy -- Index. In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability. Print version record. Social responsibility of business Asia. 59697 Business & Economics Organizational Development. bisacsh 58151 Organizational theory & behaviour. bicssc 57297 Quoquab, Farzana, editor. 57274 Mohammad, Jihad, editor. 59698 9781787566842 https://www.emerald.com/insight/publication/doi/10.1108/9781787566835 51540 51540