Quoquab, Farzana editor. Mohammad, Jihad editor. text enk 2019 2019 monographic eng 1 online resource (xxix, 179 pages) ; cm In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability. Prelims -- Green behavior -- Corporate social responsibility and philanthropy -- Index. edited by Farzana Quoquab, and Jihad Mohammad. Includes index. a------ Social responsibility of business Asia Business & Economics Organizational Development Organizational theory & behaviour HD60.5.A78 G74 2019 658 9781787566835 (e-book) 9781787566859 (ePUB) https://www.emerald.com/insight/publication/doi/10.1108/9781787566835 https://www.emerald.com/insight/publication/doi/10.1108/9781787566835 UtOrBLW 190617 20251029120211.0 9781787566835 eng