03248nam a2200409Ii 45000010014000000030008000140050017000220060019000390070015000580080041000730200027001140200025001410400031001660500022001970720016002190720023002350800008002581000029002662450110002952640056004052640011004613000037004723360026005093370026005353380036005615040051005975050591006485201337012395880025025766500023026016500014026246500017026386500060026556500031027157760018027468560074027649781787699236UtOrBLW20251029120215.0m     o  d        cr un|||||||||190415s2019    enk     ob    001 0 eng d  a9781787699236 (e-book)  a9781787699250 (ePUB)  aUtOrBLWbengerdacUtOrBLW 4aHV6710b.G86 2019 7aKJS2bicssc 7aBUS0020002bisacsh  a7961 aGunter, Barrie,eauthor.10aGambling advertising :bnature, effects and regulation /cby Barrie Gunter (University of Leicester, UK). 1aBingley, U.K. :bEmerald Publishing Limited,c2019. 4c©2019  a1 online resource (v, 200 pages)  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aIncludes bibliographical references and index.0 aPrelims -- Chapter 1: Gambling advertising: is there need for concern? -- Chapter 2: Gambling: is there a problem? -- Chapter 3: Gambling advertising: how can it entice gamblers? -- Chapter 4: Gambling and sport -- Chapter 5: Gambling advertising: what are the macro-market effects? -- Chapter 6: Gambling advertising: how does it register with consumers? -- Chapter 7: Gambling advertising: is it linked to gambling behaviour? -- Chapter 8: Can gambling advertising be effectively countered? -- Chapter 9: Does regulation of gambling advertising need to change? -- References -- Index.  aThere is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.0 aPrint version record 0aGambling industry. 0aGambling. 0aAdvertising. 7aBusiness & EconomicsxAdvertising & Promotion.2bisacsh 7aSales & marketing.2bicssc  z978178769924340uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787699236