nature, effects and regulation Gunter, Barrie creator author. text bibliography enk 2019 monographic eng 1 online resource (v, 200 pages) There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation. Prelims -- Chapter 1: Gambling advertising: is there need for concern? -- Chapter 2: Gambling: is there a problem? -- Chapter 3: Gambling advertising: how can it entice gamblers? -- Chapter 4: Gambling and sport -- Chapter 5: Gambling advertising: what are the macro-market effects? -- Chapter 6: Gambling advertising: how does it register with consumers? -- Chapter 7: Gambling advertising: is it linked to gambling behaviour? -- Chapter 8: Can gambling advertising be effectively countered? -- Chapter 9: Does regulation of gambling advertising need to change? -- References -- Index. by Barrie Gunter (University of Leicester, UK). Includes bibliographical references and index. Gambling industry Gambling Advertising Business & Economics Advertising & Promotion Sales & marketing HV6710 .G86 2019 796 9781787699236 (e-book) 9781787699250 (ePUB) https://www.emerald.com/insight/publication/doi/10.1108/9781787699236 https://www.emerald.com/insight/publication/doi/10.1108/9781787699236 UtOrBLW 190415 20251029120215.0 9781787699236 eng