03514nam a2200481Ii 4500 9781787568150 UtOrBLW 20251029120701.0 m o d cr un||||||||| 190118s2019 enka ob 001 0 eng d 9781787568150 (e-book) 9781787568174 (ePUB) UtOrBLW eng rda UtOrBLW n-us--- TX945.5.M33 L36 2019 KJG bicssc BUS008000 bisacsh 338 Langert, Bob, author. 59945 The battle to do good : inside McDonald's sustainability journey / by Bob Langert. First edition. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (xvi, 264 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Prelims -- Introduction -- The battle against waste -- The battle for farm animals -- The battle of extremism: McCruelty -- The battle to be proactive -- The battle of the waistline and brand health -- The battle for a sustainable supply chain -- The battle for values -- The battle goes to the board room -- The battle for the Amazon Rainforest -- The battle to make a pig's life better -- The battle for better beef -- The battle to lead both business and society -- Endnotes -- Index. In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable. Print version record McDonald's Corporation. 59946 Fast food restaurants United States Management. 59947 Social responsibility of business. 57269 Sustainable development. Business & Economics Business Ethics. bisacsh 57628 Business ethics & social responsibility. bicssc 57629 9781787568167 https://www.emerald.com/insight/publication/doi/10.1108/9781787568150 51614 51614