02306nam a2200457Ii 4500 9781787566118 UtOrBLW 20251029120702.0 m o d cr un||||||||| 190118s2019 enk ob 001 0 eng d 9781787566118 (e-book) 9781787566132 (ePUB) UtOrBLW eng rda UtOrBLW P96.A86 W44 2019 KNTJ bicssc LAN008000 bisacsh 808.1 Wheeler, Adrian, author. 59963 Writing for the media / by Adrian Wheeler (FPRCA). First edition. Bingley, U.K. : Emerald Publishing Limited, 2019. ©2019 1 online resource (xi, 102 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier PRCA practice guides Includes bibliographical references and index. Prelims -- Writing for the media -- Appendices -- References -- Index. This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results. Print version record Mass media Authorship. 59964 Report writing. 59965 Language Arts & Disciplines / Journalism. bisacsh 57648 Press & journalism. bicssc 57649 9781787566149 https://www.emerald.com/insight/publication/doi/10.1108/9781787566118 51619 51619