02231nam a2200433Ii 45000010014000000030008000140050017000220060019000390070015000580080041000730200027001140200025001410400031001660500022001970720017002190720023002360800010002591000037002692450056003062500019003622640056003812640011004373000039004483360026004873370026005133380036005394900025005755040051006005050076006515200773007275880025015006500035015256500027015606500062015876500039016497760018016888560074017069990017017809781787566118UtOrBLW20251029120702.0m     o  d        cr un|||||||||190118s2019    enk     ob    001 0 eng d  a9781787566118 (e-book)  a9781787566132 (ePUB)  aUtOrBLWbengerdacUtOrBLW 4aP96.A86bW44 2019 7aKNTJ2bicssc 7aLAN0080002bisacsh  a808.11 aWheeler, Adrian,eauthor.95996310aWriting for the media /cby Adrian Wheeler (FPRCA).  aFirst edition. 1aBingley, U.K. :bEmerald Publishing Limited,c2019. 4c©2019  a1 online resource (xi, 102 pages).  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier0 aPRCA practice guides  aIncludes bibliographical references and index.0 aPrelims -- Writing for the media -- Appendices -- References -- Index.   aThis is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.0 aPrint version record 0aMass mediaxAuthorship.959964 0aReport writing.959965 7aLanguage Arts & Disciplines / Journalism.2bisacsh957648 7aPress & journalism.2bicssc957649  z978178756614940uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787566118  c51619d51619