@book{51657,
	author = {Singh, Ramendra,},
	title = {Bottom of the pyramid marketing :},
	publisher = {Emerald Publishing Limited,},
	year = {2018.},
	series = {Marketing in emerging markets},
	address = {Bingley, U.K. :},
	note = {Includes index.},
	url = {https://www.emerald.com/insight/publication/doi/10.1108/9781787145559}
}