02977nam a2200505Ii 4500 9781787564992 UtOrBLW 20251029120721.0 m o d cr un||||||||| 181017s2018 enka b 001 0 eng d 9781787564992 (e-book) 9781787565012 (ePUB) UtOrBLW eng rda UtOrBLW e------ e-uk--- HC240.25.G7 T66 2018 JPA bicssc POL007000 bisacsh 341.1 Tong, Jingrong, author. 60368 Tweeting the environment #Brexit / by Jingrong Tong (Brunel University London, UK), and Landong Zuo (IT Solution Architect, UK). Bingley, U.K. : Emerald Publishing Limited, 2018. ©2018 1 online resource (xvii, 198 pages) : illustrations ; cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier Emerald points Includes bibliographical references and index. The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation?Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath. The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and small data applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research. Print version record European Union Great Britain. 58797 Social media Political aspects Great Britain. 60369 Internet in political campaigns Great Britain. 60370 Communication in politics Technological innovations Great Britain. 60371 Political campaigns Technological innovations Great Britain. 60372 Political Science Political Ideologies / Democracy. bisacsh 57624 Political science & theory. bicssc Zuo, Landong, author. 60373 9781787565029 Emerald points. https://www.emerald.com/insight/publication/doi/10.1108/9781787564992 51738 51738