understanding fame online Abidin, Crystal creator author. text enk 2018 monographic eng 1 online resource (xxii, 169 pages). The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons. Crystal Abidin. Includes index. Celebrities in mass media Internet personalities Fame Social aspects Social Science Media Studies Media studies P94.5.C45 A25 2018 316.35 9781787560765 (e-book) 9781787560789 (ePUB) https://www.emerald.com/insight/publication/doi/10.1108/9781787560765 https://www.emerald.com/insight/publication/doi/10.1108/9781787560765 UtOrBLW 180716 20251029120734.0 9781787560765 eng