Consumer culture theory / edited by Nil �Oz�ca�glar-Toulouse, Diego Rinallo, Russell W. Belk. - 1 online resource (288 pages). - Research consumer behavior, v. 18 0885-2111 ; . - Research in consumer behavior ; v. 18. .

Includes bibliographical references.

Prelims -- Part I: The French Revolution: libert�e, lraternit�e, egalit�e -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution.

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

9781786354952 (e-book)


--International--Marketing.



HF5415.32 / .C66 2016

658.8