02607nam a2200337Ia 4500001001300000003000800013005001700021006001900038007001500057008004100072020003500113040001200148050002200160072001600182072002300198080001000221245010300231260003700334300003600371490005400407505098000461520056301441588002502004650005502029650003102084650001502115650002002130700002402150776001802174856007702192bslw09462316UtOrBLW20251029120837.0m     o  d        cr un|||||||||160718s2016    enk     o     000 0 eng d  a9781786352811 (electronic bk.)  aUtOrBLW 4aHF5415b.M37 2016 7aKJS2bicssc 7aBUS0430002bisacsh  a658.800aMarketing in and for a sustainable societyh[electronic resource] /cedited by Naresh K. Malhotra.  aBingley, U.K. :bEmerald,c2016.  a1 online resource (xvi, 229 p.)0 aReview of marketing research,x1548-6435 ;vv. 130 aSustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi Va<U+0308>isto<U+0308>.  aThis special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.0 aPrint version record 7aBusiness & EconomicsxMarketingxGeneral.2bisacsh 7aSales & marketing.2bicssc 0aMarketing. 0aSustainability.1 aMalhotra, Naresh K.1 z978178635282840uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613