04899nam a2200745Mi 4500 on1312241276 EBZ 20260319152501.0 m d cr |n||||||||| 220424s2022 nyu ob 001 0 eng d EBZ eng EBZ GBC266875 bnb 020552722 Uk 9781000586619 (electronic bk.) 1000586618 (electronic bk.) 9781003230786 (electronic bk.) 1003230784 (electronic bk.) 9781000586640 (electronic bk. : EPUB) 1000586642 (electronic bk. : EPUB) 9781032137803 1032137800 9781032137797 1032137797 10.4324/9781003230786 doi 9781003230786 Taylor & Francis HD53 BUS 043000 bisacsh DES 007030 bisacsh BUS 097000 bisacsh KJS bicssc MAIN Landa, Robin, author. 64220 Strategic creativity [electronic resource] : a business field guide to advertising, branding, and design / Robin Landa. New York, NY : Routledge, 2022. 1 online resource text rdacontent still image rdacontent computer rdamedia online resource rdacarrier textual sapdv EBSCOhost The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people's time. This book contains what a CEO, CMO, manager, business owner, or client didn't learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content. EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. Robin Landa is an expert in creative advertising, branding, graphic design, and social media, and has been called a "creativity guru," having published over 20 widely recognized books in her fields of expertise. Robin holds the title of Distinguished Professor of the Michael Graves College, Kean University, USA. She has won numerous awards for her design, writing, and research, and the Carnegie Foundation lists her among the greatest teachers of our time. Robin is a former chair of Design Incubation and serves as a creative consultant to the C-suites of international corporations. You can find out more about her work online at Robinlanda.com Includes bibliographical references and index. Creative ability in business. 59570 Commercial art. 64221 branding marketing 58950 Advertising. 48313 Communication in marketing. 64222 commercial art. aat 64223 branding. aat 64224 BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 BUSINESS & ECONOMICS / Workplace Culture bisacsh 57448 has work: Strategic creativity (Text) https://id.oclc.org/worldcat/entity/E39PCXyKg3rhTxHvK8YKhwvCgq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781032137803 1032137800 9781032137797 1032137797 (DLC) 2021057002 EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3270271 Askews and Holts Library Services ASKH AH39478567 YBP Library Services YANK 17732945 YBP Library Services YANK 302855977 EBSCOhost EBSC 3270271 92 N$T 55944 55944