03550nam a2200553 i 4500 on1346300782 EBZ 20251029164107.0 m d cr cnu---unuuu 220823s2023 nyua ob 000 0 eng 2022040744 EBZ eng EBZ 9780197683682 electronic book 0197683681 electronic book 0190936592 electronic book 9780197690284 electronic book 0197690289 electronic book 9780190936594 (electronic bk.) 9780190936587 hardcover pcc TP370 .S35 2023 MAIN The science and craft of artisanal food / edited by Michael H. Tunick and Andrew L. Waterhouse. New York, NY : Oxford University Press, [2023] 1 online resource (viii, 209 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier textual sapdv EBSCOhost Includes bibliographical references. Marketing artisanal products -- Beer : artfully scientific on every level -- Artist winemaker -- Artisanal chocolate -- Artisanal coffee -- Artisanal cheese -- The chemistry and flavor of artisanal honey -- Industrial and artisanal olive oil -- Artisanal fruits and vegetables. "The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"-- Provided by publisher. EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. Description based on online resource; title from digital title page (viewed on May 03, 2023). Food science. 65012 Food industry and trade. 65013 Small business. 65014 Artisans. 65015 Electronic books. 58574 Tunick, Michael, editor. 65016 Waterhouse, Andrew Leo, editor. 65017 Print version: Science and craft of artisanal food New York, NY, United States of America : Oxford University Press, [2023] 9780190936587 (DLC) 2022040743 EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3594152 EBSCOhost EBSC 3594152 92 N$T 56110 56110