Kotler, Philip, <br/><br/>
Marketing 6.0 :  the future is immersive / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - 1 online resource (vii, 247 pages) :  color illustrations 
<br/><br/>Includes index. 
<br/><br/> "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- 
<br/><br/><label>ISBN: </label>9781119835370 1119835372 1119835380 9781119835387 
<br/><br/><label>Source: </label>602D29CB-2691-4B7F-A3BE-59182EE7B3D2  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>2023035116 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/><br/>
<br/><br/><label>LC Class. No.: </label>HF5415  / .K686 2024