02746nam a2200517 i 4500 on1408383117 EBZ 20251029164110.0 m d cr cnu---unuuu 230727s2024 njua o 001 0 eng 2023035116 EBZ eng EBZ 9781119835370 electronic publication 1119835372 electronic publication 1119835380 electronic book 9781119835387 electronic book 9781119835219 hardcover 602D29CB-2691-4B7F-A3BE-59182EE7B3D2 OverDrive, Inc. http://www.overdrive.com pcc HF5415 .K686 2024 MAIN Kotler, Philip, author. 27952 Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] 1 online resource (vii, 247 pages) : color illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier textual sapdv EBSCOhost Includes index. "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher. EBSCOhost "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. Description based on online resource; title from digital title page (viewed on December 29, 2023). Marketing. 521 Technology. 58482 marketing. aat 521 Kartajaya, Hermawan, 1947- author. 65375 Setiawan, Iwan, author. 65376 Print version: Kotler, Philip. Marketing 6.0 Hoboken, New Jersey : Wiley, [2024] 9781119835219 (DLC) 2023035115 EBSCOhost https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975 EBSCOhost EBSC 3753975 92 N$T 56190 56190