the future is immersive Kotler, Philip creator author. Kartajaya, Hermawan 1947- author. Setiawan, Iwan author. text nju 2024 monographic eng 1 online resource (vii, 247 pages) : color illustrations "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Includes index. Marketing Technology marketing HF5415 .K686 2024 Kotler, Philip. Hoboken, New Jersey : Wiley, [2024] (DLC) 2023035115 9781119835370 1119835372 1119835380 9781119835387 2023035116 602D29CB-2691-4B7F-A3BE-59182EE7B3D2 OverDrive, Inc. https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975 EBZ 230727 20251029164110.0 on1408383117 eng