Marketing and Smart Technologies  Proceedings of ICMarkTech 2022, Volume 1 /  [electronic resource] : 
edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. 
 - 1st ed. 2024. 
 - XXVI, 695 p. 152 illus., 125 illus. in color.  online resource. 
 - Smart Innovation, Systems and Technologies,  344  2190-3026 ; .
 - Smart Innovation, Systems and Technologies,  344 .
<br/><br/>Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing. 
<br/><br/> This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. 
<br/><br/><label>ISBN: </label>9789819903337 
<br/><br/><label>Standard No.: </label>10.1007/978-981-99-0333-7  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/><br/><br/><br/><br/><br/><br/>
<br/><br/><label>LC Class. No.: </label>TK5105.8857