03502nam a22006015i 4500 978-981-99-0333-7 DE-He213 20251030110813.0 cr nn 008mamaa 230904s2024 si | s |||| 0|eng d 9789819903337 978-981-99-0333-7 10.1007/978-981-99-0333-7 doi TK5105.8857 UT bicssc COM043000 bisacsh UT thema Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2022, Volume 1 / edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Springer, 2024. XXVI, 695 p. 152 illus., 125 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Smart Innovation, Systems and Technologies, 2190-3026 ; 344 Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Internet of things. 58845 Artificial intelligence. 58441 Computational intelligence. 64052 Quantitative research. 65920 Internet of Things. 58845 Artificial Intelligence. 58441 Computational Intelligence. 64052 Data Analysis and Big Data. 65921 Reis, José Luís. editor. edt http://id.loc.gov/vocabulary/relators/edt 65922 Del Rio Araujo, Marisa. editor. edt http://id.loc.gov/vocabulary/relators/edt 65923 Reis, Luís Paulo. editor. edt http://id.loc.gov/vocabulary/relators/edt 65924 dos Santos, José Paulo Marques. editor. edt http://id.loc.gov/vocabulary/relators/edt 65925 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819903320 Printed edition: 9789819903344 Printed edition: 9789819903351 Smart Innovation, Systems and Technologies, 2190-3026 ; 344 65926 https://doi.org/10.1007/978-981-99-0333-7 ZDB-2-ENG ZDB-2-SXE 56267 56267