Proceedings of ICMarkTech 2022, Volume 1 Reis, José Luís. editor. edt http://id.loc.gov/vocabulary/relators/edt Del Rio Araujo, Marisa. editor. edt http://id.loc.gov/vocabulary/relators/edt Reis, Luís Paulo. editor. edt http://id.loc.gov/vocabulary/relators/edt dos Santos, José Paulo Marques. editor. edt http://id.loc.gov/vocabulary/relators/edt SpringerLink (Online service) text si 2024 1st ed. 2024. monographic eng

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electronic resource

access XXVI, 695 p. 152 illus., 125 illus. in color. online resource. This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing. edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos. Internet of things Artificial intelligence Computational intelligence Quantitative research Internet of Things Artificial Intelligence Computational Intelligence Data Analysis and Big Data TK5105.8857 9789819903337 https://doi.org/10.1007/978-981-99-0333-7 https://doi.org/10.1007/978-981-99-0333-7 230904 20251030110813.0 978-981-99-0333-7