03991nam a22006495i 4500 978-3-031-41933-1 DE-He213 20251030110813.0 cr nn 008mamaa 230905s2024 sz | s |||| 0|eng d 9783031419331 978-3-031-41933-1 10.1007/978-3-031-41933-1 doi QA76.9.Q36 UN bicssc COM021000 bisacsh UN thema Jansen, Bernard J. author. aut http://id.loc.gov/vocabulary/relators/aut 65941 Understanding Audiences, Customers, and Users via Analytics [electronic resource] : An Introduction to the Employment of Web, Social, and Other Types of Digital People Data / by Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XIX, 152 p. 28 illus., 27 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Synthesis Lectures on Information Concepts, Retrieval, and Services, 1947-9468 The Foundations of Web Analytics -- The Foundations of Social Media Analytics -- Web and Social Media Analytics Strategy -- Data Collection Methods -- Data Quality Assessment -- Data Preprocessing -- Search Analytics -- Persona Analytics -- User Study Analytics -- Website Analytics -- A Discussion of the Validity of Data Analytics. This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. Quantitative research. 65942 Digital media. 59274 Sampling (Statistics). 59805 Application software. 65943 Communication. 59615 Business Data processing. 59544 Data Analysis and Big Data. 65944 Digital and New Media. 65945 Methodology of Data Collection and Processing. 65946 Computer and Information Systems Applications. 65947 Media and Communication. 65948 Business Informatics. 65949 Aldous, Kholoud K. author. aut http://id.loc.gov/vocabulary/relators/aut 65950 Salminen, Joni. author. aut http://id.loc.gov/vocabulary/relators/aut 65951 Almerekhi, Hind. author. aut http://id.loc.gov/vocabulary/relators/aut 65952 Jung, Soon-gyo. author. aut http://id.loc.gov/vocabulary/relators/aut 65953 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031419324 Printed edition: 9783031419348 Printed edition: 9783031419355 Synthesis Lectures on Information Concepts, Retrieval, and Services, 1947-9468 65575 https://doi.org/10.1007/978-3-031-41933-1 ZDB-2-SXSC 56271 56271