An Introduction to the Employment of Web, Social, and Other Types of Digital People Data Jansen, Bernard J. creator author. aut http://id.loc.gov/vocabulary/relators/aut Aldous, Kholoud K. author. aut http://id.loc.gov/vocabulary/relators/aut Salminen, Joni. author. aut http://id.loc.gov/vocabulary/relators/aut Almerekhi, Hind. author. aut http://id.loc.gov/vocabulary/relators/aut Jung, Soon-gyo. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

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access XIX, 152 p. 28 illus., 27 illus. in color. online resource. This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. The Foundations of Web Analytics -- The Foundations of Social Media Analytics -- Web and Social Media Analytics Strategy -- Data Collection Methods -- Data Quality Assessment -- Data Preprocessing -- Search Analytics -- Persona Analytics -- User Study Analytics -- Website Analytics -- A Discussion of the Validity of Data Analytics. by Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung. Quantitative research Digital media Sampling (Statistics) Application software Communication Business Data processing Data Analysis and Big Data Digital and New Media Methodology of Data Collection and Processing Computer and Information Systems Applications Media and Communication Business Informatics QA76.9.Q36 9783031419331 https://doi.org/10.1007/978-3-031-41933-1 https://doi.org/10.1007/978-3-031-41933-1 230905 20251030110813.0 978-3-031-41933-1