@book{56926,
	author = {Zaidi, Neha. and SpringerLink (Online service)},
	title = {Building AI Driven Marketing Capabilities},
	publisher = {Apress :},
	year = {2024.},
	address = {Berkeley, CA :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-1-4842-9810-7}
}