04658nam a22005895i 4500 978-3-031-49039-2 DE-He213 20251030110910.0 cr nn 008mamaa 240103s2024 sz | s |||| 0|eng d 9783031490392 978-3-031-49039-2 10.1007/978-3-031-49039-2 doi HF5415.1265 KJS bicssc BUS090010 bisacsh KJSG thema Welcome to The New Normal: Life After The Chaos [electronic resource] : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023 / edited by Vincent Jeseo, Juliann Allen. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XXVII, 249 p. 43 illus., 20 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract. Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Telemarketing. Internet marketing. 59122 Sales management. 69045 Strategic planning. 57225 Leadership. 4372 Digital Marketing. Sales and Distribution. 69046 Business Strategy and Leadership. 67107 Jeseo, Vincent. editor. edt http://id.loc.gov/vocabulary/relators/edt 69047 Allen, Juliann. editor. edt http://id.loc.gov/vocabulary/relators/edt 69048 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031490385 Printed edition: 9783031490408 Printed edition: 9783031490415 Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 69049 https://doi.org/10.1007/978-3-031-49039-2 ZDB-2-BUM ZDB-2-SXBM 57041 57041