04653nam a22005655i 4500 978-3-031-45143-0 DE-He213 20251030111405.0 cr nn 008mamaa 240129s2024 sz | s |||| 0|eng d 9783031451430 978-3-031-45143-0 10.1007/978-3-031-45143-0 doi JA85-85.2 JPH bicssc GTC bicssc POL000000 bisacsh JPH thema GTC thema Touzani, Fouad. author. aut http://id.loc.gov/vocabulary/relators/aut 70051 Marketing US Foreign Policy in the MENA Region [electronic resource] : American Presidents vs Non-State Actors / by Fouad Touzani. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. XIII, 175 p. 8 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Political Campaigning and Communication, 2662-5903 Chapter 1. Introduction -- Chapter 2. The Media and US Foreign Policy in the MENA area: From the war on terror to the Arab Spring -- Chapter 3. The US Public Opinion: A Marginal Impact on US Foreign Policy -- Chapter 4. Interest Groups : An imperfect Impact -- Chapter 5. Think Tanks: A Circuitous Impact on US Foreign Policy -- Summary and conclusion. “This is an innovative application of a brand personality model to political marketing. It is also an in-depth examination of the impact that such a model has in a unique national polity. All in all, this is a well-designed, well-executed study that is well worth reading.” —Ken Cosgrove, Professor of Political Science, Suffolk University, MA, Boston, USA “ How do American presidents justify their foreign policy in the Middle East in an era of hegemonic dominance? In this fascinating book, Touzani shows the answer is far more complicated than assumed. This work is impressive in its encyclopaedic scope. It is a welcome addition to any library on US foreign policy in the Middle East.” —Sean Yom, Associate Professor of Political Science, Temple University, USA “ After establishing the theoretical foundation for his study and drawing heavily throughout on a very impressive array of secondary and other sources, Touzani effectively traces the interaction between communications media and the main issues of US foreign policy across American administrations going back to that of US President Ronald Reagan.” —Mark Tessler, Samuel Eldersveld Collegiate Professor of Political Science, University of Michigan, USA The book examines how US media, public opinion, interest groups and think tanks respond to US Presidents’ attempts to market their foreign policies in the MENA Region. The scope of the analysis extends from the war on terror to the so-called Arab Spring. It focuses on some case studies including the Arab-Israeli conflict and the Iran nuclear deal. The book fills a gap in the literature pertaining to analyzing US foreign policy in the MENA area from a political communication perspective rather than from IR or a political-theory angle, which remains the dominant literature. In so saying, the book will appeal to students, researchers as well as thinks tanks and policymakers. Fouad Touzani is currently the founder and director of Ibn Ghazi Arabic Institute in Morocco. He has presented many research papers in many international conferences. His research interests include foreign policy, international security and political communication. Communication in politics. 65259 Middle East Politics and government. 69672 International relations. 58103 Political Communication. 67745 Middle Eastern Politics. 69673 Foreign Policy. 69476 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031451423 Printed edition: 9783031451447 Printed edition: 9783031451454 Political Campaigning and Communication, 2662-5903 70052 https://doi.org/10.1007/978-3-031-45143-0 ZDB-2-LCM ZDB-2-SXL 57345 57345