@book{57525,
	author = {Kotler, Philip. and Pfoertsch, Waldemar. and SpringerLink (Online service)},
	title = {An Instructor's Manual to H2H Marketing Case Studies},
	publisher = {Springer Nature Switzerland :},
	year = {2024.},
	series = {Springer Business Cases,},
	address = {Cham :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-3-031-49005-7}
}