03620nam a22004935i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050000900153072001600162072002300178072001500201100007700216245015300293250001800446264006900464300006500533336002600598337002600624338003600650347002400686490004700710505042100757520142201178650003102600650002302631650001502654650002402669650004202693650002302735650001502758650001402773700007802787710003402865773002602899776003602925776003602961776003602997830004703033856004603080978-3-031-49877-0DE-He21320260319152501.0cr nn 008mamaa240215s2024    sz |    s    |||| 0|eng d  a97830314987707 a10.1007/978-3-031-49877-02doi 4aHD45 7aKJD2bicssc 7aBUS0410002bisacsh 7aKJD2thema1 aAlaniz, Teresa.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aEmotion-Driven Innovationh[electronic resource] :bA Methodology to Envision Emotion-Focused New Product Ideas /cby Teresa Alaniz, Stefano Biazzo.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aVI, 181 p. 135 illus., 96 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aFuture of Business and Finance,x2662-24750 aThe challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design.  aIt is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases. 0aTechnological innovations. 0aConsumer behavior. 0aMarketing. 0abrandingxmarketing14aInnovation and Technology Management.24aConsumer Behavior.24aMarketing.24aBranding.1 aBiazzo, Stefano.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303149876308iPrinted edition:z978303149878708iPrinted edition:z9783031498794 0aFuture of Business and Finance,x2662-247540uhttps://doi.org/10.1007/978-3-031-49877-0