04034nam a22005895i 4500 978-3-031-49877-0 DE-He213 20260319152501.0 cr nn 008mamaa 240215s2024 sz | s |||| 0|eng d 9783031498770 978-3-031-49877-0 10.1007/978-3-031-49877-0 doi HD45 KJD bicssc BUS041000 bisacsh KJD thema Alaniz, Teresa. author. aut http://id.loc.gov/vocabulary/relators/aut 71053 Emotion-Driven Innovation [electronic resource] : A Methodology to Envision Emotion-Focused New Product Ideas / by Teresa Alaniz, Stefano Biazzo. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. VI, 181 p. 135 illus., 96 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Future of Business and Finance, 2662-2475 The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design. It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases. Technological innovations. 59244 Consumer behavior. 57391 Marketing. 521 branding marketing 58950 Innovation and Technology Management. 66187 Consumer Behavior. 57391 Marketing. 521 Branding. 64224 Biazzo, Stefano. author. aut http://id.loc.gov/vocabulary/relators/aut 71054 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031498763 Printed edition: 9783031498787 Printed edition: 9783031498794 Future of Business and Finance, 2662-2475 68594 https://doi.org/10.1007/978-3-031-49877-0 ZDB-2-BUM ZDB-2-SXBM 57643 57643