@book{57722,
	author = {Kumar, V. and SpringerLink (Online service)},
	title = {Valuing Customer Engagement},
	publisher = {Springer Nature Switzerland :},
	year = {2024.},
	series = {Palgrave Executive Essentials,},
	address = {Cham :},
	edition = {2nd ed. 2024.},
	url = {https://doi.org/10.1007/978-3-031-43296-5}
}