03521nam a22006135i 4500 978-3-031-52060-0 DE-He213 20251030111444.0 cr nn 008mamaa 240226s2024 sz | s |||| 0|eng d 9783031520600 978-3-031-52060-0 10.1007/978-3-031-52060-0 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Yang, Jan Y. author. aut http://id.loc.gov/vocabulary/relators/aut 71778 The Pricing Compass [electronic resource] : Finding the Solution to Your Pricing Puzzle / by Jan Y. Yang. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XV, 145 p. 39 illus., 35 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Business Guides on the Go, 2731-4766 Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey. This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services. . Marketing. 521 Marketing research. 57888 Business intelligence. 57215 Strategic planning. 57225 Leadership. 4372 Psychology. 63758 Economics Psychological aspects. 59551 Marketing. 521 Market Research and Competitive Intelligence. 68642 Business Strategy and Leadership. 67107 Behavioral Sciences and Psychology. 68075 Behavioral Economics. 69174 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031520594 Printed edition: 9783031520617 Printed edition: 9783031520624 Business Guides on the Go, 2731-4766 68573 https://doi.org/10.1007/978-3-031-52060-0 ZDB-2-BUM ZDB-2-SXBM 57889 57889