04091nam a22005655i 4500 978-3-031-53286-3 DE-He213 20251030111722.0 cr nn 008mamaa 240315s2024 sz | s |||| 0|eng d 9783031532863 978-3-031-53286-3 10.1007/978-3-031-53286-3 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Bringing the Soul Back to Marketing [electronic resource] : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 / edited by Vincent Jeseo, Juliann Allen. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XX, 133 p. 16 illus., 3 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity. The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Marketing. 521 Strategic planning. 57225 Leadership. 4372 Sales management. 69045 Marketing. 521 Business Strategy and Leadership. 67107 Sales and Distribution. 69046 Jeseo, Vincent. editor. edt http://id.loc.gov/vocabulary/relators/edt 69047 Allen, Juliann. editor. edt http://id.loc.gov/vocabulary/relators/edt 69048 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031532856 Printed edition: 9783031532870 Printed edition: 9783031532887 Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 69049 https://doi.org/10.1007/978-3-031-53286-3 ZDB-2-BUM ZDB-2-SXBM 58350 58350