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  <titleInfo>
    <title>Transformational Health Communication</title>
    <subTitle>A New Perspective on Healthcare and Prevention</subTitle>
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    <namePart>Werder, Olaf.</namePart>
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    <dateIssued encoding="marc">2024</dateIssued>
    <edition>1st ed. 2024.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>XIX, 229 p. 4 illus. online resource.</extent>
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  <abstract>This book advances our understanding of communicative relationships and key barriers to more effective health communication. In this, it offers a humanistic orientation of health communication as well as its social, cultural, political, ethical, and spiritual dimensions and contexts. The book therefore brings a more inclusive and integrated approach to the major challenges and opportunities in contemporary health, medicine, and wellbeing.</abstract>
  <tableOfContents>Chapter 1: The Field of Health Communication: An Overview -- Chapter 2: A Failure to Communicate -- Chapter 3: Creatures of Habit – Automatic Health Behaviour -- Chapter 4: The Politics Of Talking Health: Power, Ethics, And Other Dilemmas -- Chapter 5: Eudaimonia – The Tricky Endeavour To Find Evidence for Wellbeing or its Absence -- Chapter 6: Culture’s Consequences – Making Health Communication More Equitable And Inclusive -- Chapter 7: Nurturing a Shared Vision: Self-identity, Relationship Building and People-powered Interventions -- Chapter 8: Hashtag Stay Healthy – Digital Media for Health Communication -- Chapter 9: Back To The Roots – Using Health Communication To Connect.</tableOfContents>
  <note type="statement of responsibility">by Olaf Werder.</note>
  <subject authority="lcsh">
    <topic>Communication in medicine</topic>
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  <subject authority="lcsh">
    <topic>Public health</topic>
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  <subject authority="lcsh">
    <topic>Well-being</topic>
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  <subject authority="lcsh">
    <topic>Psychology</topic>
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  <subject>
    <topic>Health Communication</topic>
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  <subject>
    <topic>Public Health</topic>
  </subject>
  <subject>
    <topic>Well-Being</topic>
  </subject>
  <subject>
    <topic>Behavioral Sciences and Psychology</topic>
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  <classification authority="lcc">R118-119.9</classification>
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  <identifier type="isbn">9789819996063</identifier>
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