03369nam a22006255i 4500 978-3-031-51421-0 DE-He213 20251030111746.0 cr nn 008mamaa 240326s2024 sz | s |||| 0|eng d 9783031514210 978-3-031-51421-0 10.1007/978-3-031-51421-0 doi HF4999.2-6182 HD28-70 KJ bicssc BUS042000 bisacsh KJ thema Moskowitz, Sanford L. author. aut http://id.loc.gov/vocabulary/relators/aut 74049 Managing Technology from Laboratory to Marketplace [electronic resource] : Cheating the Valley of Death / by Sanford L. Moskowitz, Chris Erickson. 1st ed. 2024. Cham : Springer International Publishing : Imprint: Springer, 2024. XIII, 196 p. 4 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Management for Professionals, 2192-810X Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game. Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. . Business. 58353 Management science. 57941 Entrepreneurship. New business enterprises. 61729 Management. 324 Surfaces (Technology). 65847 Thin films. 65848 Business and Management. Entrepreneurship. Management. 324 Surfaces, Interfaces and Thin Film. 65850 Erickson, Chris. author. aut http://id.loc.gov/vocabulary/relators/aut 74050 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031514203 Printed edition: 9783031514227 Printed edition: 9783031514234 Management for Professionals, 2192-810X 68226 https://doi.org/10.1007/978-3-031-51421-0 ZDB-2-BUM ZDB-2-SXBM 58678 58678