Cheating the Valley of Death Moskowitz, Sanford L. creator author. aut http://id.loc.gov/vocabulary/relators/aut Erickson, Chris. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

electronic

electronic resource

access XIII, 196 p. 4 illus. online resource. Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. . Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game. by Sanford L. Moskowitz, Chris Erickson. Business Management science Entrepreneurship New business enterprises Management Surfaces (Technology) Thin films Business and Management Entrepreneurship Management Surfaces, Interfaces and Thin Film HF4999.2-6182 HD28-70 9783031514210 https://doi.org/10.1007/978-3-031-51421-0 https://doi.org/10.1007/978-3-031-51421-0 240326 20251030111746.0 978-3-031-51421-0