03162nam a22005775i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001800172050001200190072001500202072002300217072001400240100009000254245015400344250001800498264007500516300004400591336002600635337002600661338003600687347002400723490004500747505018000792520090700972650002101879650003101900650002201931650003701953650002101990650003402011650002302045650002902068650002202097650002102119650004702140700008502187710003402272773002602306776003602332776003602368776003602404830005202440856004602492912001402538912001502552999001702567978-3-031-51421-0DE-He21320251030111746.0cr nn 008mamaa240326s2024    sz |    s    |||| 0|eng d  a97830315142109978-3-031-51421-07 a10.1007/978-3-031-51421-02doi 4aHF4999.2-6182 4aHD28-70 7aKJ2bicssc 7aBUS0420002bisacsh 7aKJ2thema1 aMoskowitz, Sanford L.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut97404910aManaging Technology from Laboratory to Marketplaceh[electronic resource] :bCheating the Valley of Death /cby Sanford L. Moskowitz, Chris Erickson.  a1st ed. 2024. 1aCham :bSpringer International Publishing :bImprint: Springer,c2024.  aXIII, 196 p. 4 illus.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aManagement for Professionals,x2192-810X0 aIntroduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.  aManaging Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. . 0aBusiness.958353 0aManagement science.957941 0aEntrepreneurship. 0aNew business enterprises.961729 0aManagement.9324 0aSurfaces (Technology).965847 0aThin films.96584814aBusiness and Management.24aEntrepreneurship.24aManagement.932424aSurfaces, Interfaces and Thin Film.9658501 aErickson, Chris.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut9740502 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303151420308iPrinted edition:z978303151422708iPrinted edition:z9783031514234 0aManagement for Professionals,x2192-810X96822640uhttps://doi.org/10.1007/978-3-031-51421-0  aZDB-2-BUM  aZDB-2-SXBM  c58678d58678