04081nam a22005055i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001800172072001600190072002300206072001500229100008500244245015000329250001800479264007600497300006200573336002600635337002600661338003600687347002400723505029400747520199601041650003403037650001303071650002103084650002203105650002103127650003403148650003103182650002803213650002103241700008903262710003403351773002603385776003603411776003603447856004603483912001403529912001503543999001703558978-3-658-43776-3DE-He21320251030111747.0cr nn 008mamaa240326s2024    gw |    s    |||| 0|eng d  a97836584377639978-3-658-43776-37 a10.1007/978-3-658-43776-32doi 4aJF1315.2-2112 7aJPP2bicssc 7aPOL0170002bisacsh 7aJPP2thema1 aHäusler, Eric.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut97406510aHow Cities Become Brandsh[electronic resource] :bDeveloping City Brands Purposefully and Thoughtfully /cby Eric Häusler, Jürgen Häusler.  a1st ed. 2024. 1aWiesbaden :bSpringer Fachmedien Wiesbaden :bImprint: Springer,c2024.  aIX, 226 p. 8 illus., 7 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aArea of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.  aThis book explores the fragile process of city brand development thoughtfully. Backgrounds are explained, experiences recounted, and city branding inspired. The dream of every brand maker: develop a city into a strong brand – perhaps even a myth. Yet, myths' creation is a curiosity. When purposeful, are there specific success recipes, and can those responsible be identified? Can the process be replicated? How do brand makers navigate city and brand complexity practically? How do they offer success prospects to the arduous process of creating a city brand? How do they handle external criticism and self-doubts? City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined. The Authors Eric Häusler is a historian with a keen interest in social science concepts. Currently, he is conducting a habilitation project on urbanization processes in Tokyo, New York, and Zurich in the 1960s. Extended research stays have taken him to Sophia University in Tokyo and presently to The New School and New York University in New York City. His most recent publication is his dissertation titled "Ökonomisches Scheitern. Solidarische Praktiken in Bern 1750-1900" (published by transcript Verlag). Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic. Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 0aPublic administration.957503 0aTourism. 0aManagement.9324 0aSociology, Urban. 0aUrban economics.14aPublic Administration.95750324aTourism Management.96712724aUrban Sociology.96951424aUrban Economics.1 aHäusler, Jürgen.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut9740662 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978365843775608iPrinted edition:z978365843777040uhttps://doi.org/10.1007/978-3-658-43776-3  aZDB-2-ECF  aZDB-2-SXEF  c58685d58685