05170nam a22005775i 4500 978-3-031-51689-4 DE-He213 20251030111759.0 cr nn 008mamaa 240401s2024 sz | s |||| 0|eng d 9783031516894 978-3-031-51689-4 10.1007/978-3-031-51689-4 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Marketing Case Studies in Emerging Markets [electronic resource] : Contemporary Multi-industry Issues and Best-practices / edited by Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. VI, 257 p. 30 illus., 10 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Springer Business Cases, 2662-544X 1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the COVID-19 Pandemic? -- 5. Case 4: Innovate or Stagnate! Tealive’s Entrepreneurial Voyage in the F&B Industry -- Part 2: Digital Transformation & Technological Innovation -- 6. Case 5: Tesla's Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia -- 7. Case 6: Dealshare.In: Disrupting the Indian E-Commerce -- 8. Case 7: TikTok Tales: Unravelling the Penang State Museum's Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? -- 11. Case 10: Heng Hiap Industries: Pioneer in the Plastic Recycling Industry -- 12. Case 11: Delivering Convenience in Crisis: Food Delivery During the Covid-19 in Thailand -- 13. Case 12: From Scraps to Style: The Art of Hermès' Upcycling Journey with 'Petit H' -- Part 4: Sociocultural Dynamics & Consumer Behavior -- 14. Case 13: The Libresse V-Kebaya Controversy in Malaysia -- 15. Case 14: A Netnographic View of Ramadan E-Bazaars: Digital Transformation Amid Crisis -- 16. Case 15: OREO x BLACKPINK: From black-white to BLACKPINK -- 17. Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses -- Part 5: Strategic Market Entry & Branding Challenges -- 18. Case 17: Bisleri: Marketing to Manage the Counterfeit Challenge -- 19. Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively?. There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them. Marketing. 521 International economic integration. 68992 Globalization. 58818 Industries. 67490 Marketing. 521 Emerging Markets and Globalization. 68993 Industries. 67490 Mutum, Dilip S. editor. (orcid)0000-0002-9857-1164 https://orcid.org/0000-0002-9857-1164 edt http://id.loc.gov/vocabulary/relators/edt 61557 Ewe, Soo Yeong. editor. edt http://id.loc.gov/vocabulary/relators/edt 74549 Ghazali, Ezlika M. editor. (orcid)0000-0001-7824-4433 https://orcid.org/0000-0001-7824-4433 edt http://id.loc.gov/vocabulary/relators/edt 74550 Louis Vincent, Racheal. editor. edt http://id.loc.gov/vocabulary/relators/edt 74551 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031516887 Printed edition: 9783031516900 Springer Business Cases, 2662-544X 70723 https://doi.org/10.1007/978-3-031-51689-4 ZDB-2-BUM ZDB-2-SXBM 58872 58872