03098nam a22005055i 4500 978-3-031-56340-9 DE-He213 20251030111819.0 cr nn 008mamaa 240415s2024 sz | s |||| 0|eng d 9783031563409 978-3-031-56340-9 10.1007/978-3-031-56340-9 doi BF1-990 JM bicssc PSY000000 bisacsh JM thema Riaz, Sumira. author. aut http://id.loc.gov/vocabulary/relators/aut 75193 Patient Engagement in Pharma [electronic resource] : A Psychologist Perspective / by Sumira Riaz. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XIII, 80 p. 11 illus., 7 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda 1. Understanding and experiences of a health psychologist -- 2. Building a patient engagement strategy -- 3. Implementation science -- 4. Case studies in practice -- 5. Key considerations and future directions of patient engagement, behaviour science, ethical considerations and further training for psychologist. Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry. Psychology. 63758 Clinical health psychology. 63222 Medical care. Behavioral Sciences and Psychology. 68075 Health Psychology. 71458 Health Care. 66563 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031563393 Printed edition: 9783031563416 https://doi.org/10.1007/978-3-031-56340-9 ZDB-2-BSP ZDB-2-SXBP 59136 59136