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  <titleInfo>
    <title>Patient Engagement in Pharma</title>
    <subTitle>A Psychologist Perspective</subTitle>
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    <namePart>Riaz, Sumira.</namePart>
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    <dateIssued encoding="marc">2024</dateIssued>
    <edition>1st ed. 2024.</edition>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>XIII, 80 p. 11 illus., 7 illus. in color. online resource.</extent>
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  <abstract>Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.</abstract>
  <tableOfContents>1. Understanding and experiences of a health psychologist -- 2. Building a patient engagement strategy -- 3. Implementation science -- 4. Case studies in practice -- 5. Key considerations and future directions of patient engagement, behaviour science, ethical considerations and further training for psychologist.</tableOfContents>
  <note type="statement of responsibility">by Sumira Riaz.</note>
  <subject authority="lcsh">
    <topic>Psychology</topic>
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  <subject authority="lcsh">
    <topic>Clinical health psychology</topic>
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  <subject authority="lcsh">
    <topic>Medical care</topic>
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  <subject>
    <topic>Behavioral Sciences and Psychology</topic>
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  <subject>
    <topic>Health Psychology</topic>
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  <subject>
    <topic>Health Care</topic>
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  <classification authority="lcc">BF1-990</classification>
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  <identifier type="isbn">9783031563409</identifier>
  <identifier type="uri">https://doi.org/10.1007/978-3-031-56340-9</identifier>
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