TY  - BOOK
AU  - Riaz,Sumira
ED  - SpringerLink (Online service)
TI  - Patient Engagement in Pharma: A Psychologist Perspective 
SN  - 9783031563409
AV  - BF1-990 
PY  - 2024///
CY  - Cham
PB  - Springer Nature Switzerland, Imprint: Springer
KW  - Psychology
KW  - Clinical health psychology
KW  - Medical care
KW  - Behavioral Sciences and Psychology
KW  - Health Psychology
KW  - Health Care
N1  - 1. Understanding and experiences of a health psychologist -- 2. Building a patient engagement strategy -- 3. Implementation science -- 4. Case studies in practice -- 5. Key considerations and future directions of patient engagement, behaviour science, ethical considerations and further training for psychologist
N2  - Terms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry
UR  - https://doi.org/10.1007/978-3-031-56340-9
ER  -