03336nam a22004695i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001800153072001600171072002300187072001500210100008000225245010100305250001800406264008200424300006400506336002600570337002600596338003600622347002400658505062200682520111701304650001502421650001902436650002402455650002902479650001602508650001502524650002302539650002902562650001602591700008102607710003402688773002602722776003602748776003602784856004602820978-981-97-0607-5DE-He21320251030112001.0cr nn 008mamaa240419s2024    si |    s    |||| 0|eng d  a97898197060757 a10.1007/978-981-97-0607-52doi 4aHF5410-5417.5 7aKJS2bicssc 7aBUS0430002bisacsh 7aKJS2thema1 aAghazadeh, Hashem.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aDigital Marketing Technologiesh[electronic resource] /cby Hashem Aghazadeh, Mozhde Khoshnevis.  a1st ed. 2024. 1aSingapore :bSpringer Nature Singapore :bImprint: Palgrave Macmillan,c2024.  aXXI, 230 p. 12 illus., 3 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aPart I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.  aThis book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). 0aMarketing. 0aTelemarketing. 0aInternet marketing. 0aArtificial intelligence. 0aManagement.14aMarketing.24aDigital Marketing.24aArtificial Intelligence.24aManagement.1 aKhoshnevis, Mozhde.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978981970606808iPrinted edition:z978981970608240uhttps://doi.org/10.1007/978-981-97-0607-5