03701nam a22005535i 4500 978-981-97-0607-5 DE-He213 20251030112001.0 cr nn 008mamaa 240419s2024 si | s |||| 0|eng d 9789819706075 978-981-97-0607-5 10.1007/978-981-97-0607-5 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Aghazadeh, Hashem. author. aut http://id.loc.gov/vocabulary/relators/aut 75437 Digital Marketing Technologies [electronic resource] / by Hashem Aghazadeh, Mozhde Khoshnevis. 1st ed. 2024. Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024. XXI, 230 p. 12 illus., 3 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References. This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs). Marketing. 521 Telemarketing. Internet marketing. 59122 Artificial intelligence. 58441 Management. 324 Marketing. 521 Digital Marketing. Artificial Intelligence. 58441 Management. 324 Khoshnevis, Mozhde. author. aut http://id.loc.gov/vocabulary/relators/aut 75438 SpringerLink (Online service) Springer Nature eBook Printed edition: 9789819706068 Printed edition: 9789819706082 https://doi.org/10.1007/978-981-97-0607-5 ZDB-2-BUM ZDB-2-SXBM 59238 59238