03821nam a22004455i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001500153072001600168072002300184072001500207100008500222245023300307250001800540264007600558300006500634336002600699337002600725338003600751347002400787505034200811520179601153650003602949650002402985650001403009650002403023650002903047650001403076650002903090700007803119710003403197773002603231776003603257776003603293856004603329978-3-658-44050-3DE-He21320260319152501.0cr nn 008mamaa240429s2024    gw |    s    |||| 0|eng d  a97836584405037 a10.1007/978-3-658-44050-32doi 4aHD30.3-.36 7aKJP2bicssc 7aBUS0070002bisacsh 7aKJP2thema1 aFaber-Wiener, Gabriele.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aCooperation Between Companies and Non-profit Organizationsh[electronic resource] :bTaking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects /cby Gabriele Faber-Wiener, Bettina Gjecaj.  a1st ed. 2024. 1aWiesbaden :bSpringer Fachmedien Wiesbaden :bImprint: Springer,c2024.  aXIX, 177 p. 31 illus., 22 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aCompanies and their role in society -- The world of non-profit organizations -- Cooperation between companies and non-profit organizations -- Credibility and trust -- Roadmap for cooperation at eye level -- Code for transparent cooperation: guidelines and quality standards for cooperation between companies and non-profit organizations.  aThis book describes how cooperation between companies and non-profit organizations can be successfully developed. Joint projects with non-profit organisations are more in demand than ever as companies feel the demand to become socially responsible entities. The authors explain the theoretical basis for credible and solid cooperation and provide practical guidance how these projects can be approached and structured in order to add value for all stakeholders. A fundamental part of this book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice. A book for CSR, communication, marketing and compliance managers in companies and non-profit organizations who seek clear rules and open, equal dialogue. The Content Companies and their role in society The world of non-profit organizations Cooperation between companies and non-profit organizations Credibility and trust Roadmap for equal cooperation Code for transparent cooperation: Guidelines and quality standards for cooperation between companies and non-profit organizations The authors Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations. Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. 0aCommunication in organizations. 0abrandingxmarketing 0aBusiness. 0aManagement science.14aCorporate Communication.24aBranding.24aBusiness and Management.1 aGjecaj, Bettina.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978365844049708iPrinted edition:z978365844051040uhttps://doi.org/10.1007/978-3-658-44050-3